Making The Right Cut

Monday, January 11, 2010

Newsbarbers opens new branch in Ayala’s Marquee Mall

(The Daily Tribune 12/06/2009)

Barbershop operator Newsbarbers Co. recently opened its newest branch in Ayala’s Marquee Mall in Angeles City as part of its expansion in the provinces particularly in Northern Luzon.

Newsbarbers’ Marquee Mall branch is the company’s second outlet outside Metro Manila.

Terence Grana, company spokesman and communications chief, said Newsbarbers will bring in the same brand of quality and affordable service to the people of Pampanga, which has emerged as one of the growth centers in North and Central parts of Luzon.

“It’s the same quality service that we’re bringing to the people of Pampanga, which is affordable and accessible even to the low-income market,” Grana said.

He said Newsbarbers wants to break the myth that barbershops inside malls are pricey.

“Our prices are pocket-friendly especially during this economic crisis.We also want to capture the old world charm of barbershop where you can get the latest gossip and discuss some current events,” he said.

Grana said the decision to go north and use the Ayala brand as vehicle for its provincial expansion jibed with Newsbarbers’ belief that provinces should be developed as growth engines to ease the pressure on Metropolitan urban centers.

“We thought if you can’t bring the mall culture of Metro Manila to the provinces, we should be the ones to go to them and we’re glad Ayala tapped us to become one of the pioneering Marquee tenants,” he said.

Grana said for its Marquee branch, Newsbarbers has cooked up some crisis-busting promos like its “Pisong Gupit sa Ika-Limang Balik” where customers who make a fifth visit to the branch are treated to a P1 haircut.

He said Angeles City customers would also be surprised to learn that Newsbarbers is initially offering its basic haircut price under P100.

Newsbarbers branches are also located in Ever Gotesco Commonwealth, SM Fairview, SM Pasig, SM Taytay, Circle C Center Congressional and UP Teachers Village (Porresbarbers).